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    Case Study

    How BEC Growth Generated 175 Qualified Leads for Tubudd in One Month

    A B2B cold email case study by BEC Growth LLC

    The Engagement

    Annie Vu, Founder and CEO of Tubudd, a MICE travel agency, worked with BEC Growth to build a cold email client acquisition system aimed at corporate travel buyers, event planners and incentive programme owners.

    The engagement was fully done-for-you: BEC Growth owned the sending infrastructure, the lead sourcing, the copy and the reply handling. In the first month of sending, the system produced 175 qualified leads.

    The Result

    175 qualified leads generated in the first month of sending, entirely through cold email. No paid advertising, no LinkedIn outreach, no SDR team, and no inbound content strategy was used.

    WhatsApp conversation with Annie Vu, CEO of Tubudd, confirming 30 leads so far and 6 meetings scheduled in one week from BEC Growth's cold email campaign
    WhatsApp messages from Annie Vu, CEO of Tubudd: 30 leads so far and 6 meetings scheduled in a single week.
    Cold email campaign dashboard for Annie Vu's Tubudd showing 34,200 emails sent, a 2.55% reply rate, and 175 opportunities generated
    Campaign dashboard: 34.2K emails sent, 2.55% reply rate, and 175 opportunities generated for Tubudd.

    The Challenge

    Tubudd served corporate travel and MICE buyers but had no outbound system to reach event planners and corporate decision-makers at scale.

    Do You Need to Know How Cold Email Works?

    No. That is exactly what BEC Growth is for.

    Annie had a clear offer, but no sending infrastructure, no lead sourcing process, and no repeatable way to start conversations with buyers. BEC Growth handled all of it: the technical setup, the warmup, the lead sourcing, the copy, the campaign management, and the reply handling.

    The Cold Email System: Phase-by-Phase Breakdown

    Here's exactly how BEC Growth built and ran Annie's cold email system.

    Phase 1 - Infrastructure Setup

    Days 1-2

    Domain acquisition, mailbox provisioning and full DNS authentication (SPF, DKIM, DMARC) so that sending lands in the primary inbox rather than spam.

    Properly authenticated sending infrastructure is the single biggest factor in cold email deliverability.

    Phase 2 - Warmup & GTM Strategy

    14 days

    While mailboxes warmed up, BEC Growth defined the ICP for MICE and corporate travel: event and conference organisers, incentive travel buyers, and corporate travel managers - then drafted multiple copy angles around Tubudd's on-the-ground local capability.

    Phase 3 - Lead Sourcing & Campaign Build

    Days 1-2 post-warmup

    Leads were sourced from competitor audiences, LinkedIn and industry communities before touching generic databases, then enriched and verified. Multiple copy variants were launched in parallel.

    Sourcing from competitor and community audiences produces warmer lists than generic database exports.

    Phase 4 - Launch & Reply Handling

    Week 1

    BEC Growth handled every reply directly, qualifying interest and routing serious buyers to Annie's calendar.

    Phase 5 - Optimization

    Weeks 2-4

    Underperforming variants were cut, fresh segments were sourced as lists were exhausted, and sequences were refined against live objection patterns.

    Phase 6 - Result

    Month 1

    175 qualified leads generated in the first month, entirely through cold email.

    Key Performance Metrics

    175

    Qualified leads - month 1

    1 month

    Time to result

    Cold email only

    Channels used

    Want the same system for your business?

    BEC Growth builds and runs the full cold email system for you. You show up to the meetings.