Case Study
How BEC Growth Generated 80+ Qualified Leads for Scoop.app in 30 Days
A B2B cold email case study by BEC Growth LLC
The Engagement
Vivian Gomez, CEO of Scoop.app, an influencer marketing company, partnered with BEC Growth to create a predictable flow of conversations with brand-side marketing decision-makers.
In the first 30 days of sending, the system generated 80+ qualified leads. The campaign dashboard recorded 85 opportunities from 19,000 emails sent at a 1.83% reply rate.
The Result
80+ qualified leads generated in 30 days. The campaign dashboard recorded 85 opportunities from 19,000 emails sent at a 1.83% reply rate, with the engagement active and ongoing. No paid advertising, no LinkedIn outreach, no SDR team, and no inbound content strategy was used.
The Challenge
Scoop.app needed consistent conversations with brand-side marketing decision-makers, without adding an SDR team or relying on inbound.
Do You Need to Know How Cold Email Works?
No. That is exactly what BEC Growth is for.
Vivian had a clear offer, but no sending infrastructure, no lead sourcing process, and no repeatable way to start conversations with buyers. BEC Growth handled all of it: the technical setup, the warmup, the lead sourcing, the copy, the campaign management, and the reply handling.
The Cold Email System: Phase-by-Phase Breakdown
Here's exactly how BEC Growth built and ran Vivian's cold email system.
Phase 1 - Infrastructure Setup
Days 1-2Dedicated domains, mailbox provisioning and DNS authentication (SPF, DKIM, DMARC) for clean, scalable sending.
Phase 2 - Warmup & GTM Strategy
14 daysICP defined around DTC and consumer brands with active paid social spend - heads of marketing, growth and brand - with copy angles built on creator performance and speed to launch.
Phase 3 - Lead Sourcing & Campaign Build
Days 1-2 post-warmupBrands were sourced from competitor ad libraries, LinkedIn and social signals before generic databases, so the list skewed toward companies already spending on creators.
Intent signals like live ad spend make a cold list behave far closer to a warm one.
Phase 4 - Launch & Reply Handling
Week 1BEC Growth handled every reply, qualifying budget and campaign timing before booking onto Vivian's calendar.
Phase 5 - Optimization
Weeks 2-4Variants cut and rewritten against live reply data, with fresh brand segments added continuously.
Phase 6 - Ongoing
Month 1 onward80+ qualified leads generated in 30 days. The engagement remains active, with campaigns running and being optimised week to week.
Key Performance Metrics
80+
Qualified leads - 30 days
85
Campaign opportunities
1.83%
Reply rate
Ongoing
Status
Cold email only
Channels used