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    Case Study

    How BEC Growth Books 10+ Qualified Meetings Per Week for Sam Bylett

    A B2B cold email case study by BEC Growth LLC

    About Sam

    Sam Bylett runs Quantised Media, a lead generation & appointment setting agency targeting established $1M-$10M ARR B2B companies.

    The Result

    We're booking consistent qualified meetings for Sam, averaging 10+ qualified meetings per week - giving Quantised Media a predictable, scalable pipeline.

    No paid advertising, no SDR team - just a properly built cold email system delivering week after week.

    Results in Real-Time

    Here's what it looks like inside Sam's Slack - leads booking and meetings confirmed in real-time.

    10+ qualified meetings per week consistently
    High-quality leads booking directly into Sam's calendar
    Multiple calls per day across the week
    Slack thread showing a new qualified lead generated for Sam Bylett with confirmation that the lead has booked a meeting
    Slack messages from Sam confirming multiple booked calls - one today, one tomorrow, and three on Friday - plus follow-up on a high-quality prospect

    Our Process

    Our proven timeline from launch to consistent deal flow.

    BEC Growth process timeline: Setup and Launch in weeks 1-3, Testing in weeks 4-5, GTM Copy and ICP optimization, cut underperformers, scale to 40-100+ meetings per month
    StartMonth 1Month 2Month 3

    Setup + Launch

    Weeks 1-3

    Full infrastructure setup, domain acquisition, DNS authentication, and mailbox warmup.

    Testing

    Weeks 4-5

    Multi-variant copy testing across campaigns, initial lead list deployment and first replies.

    Optimization Checklist

    GTM strategy refinement
    Copy variant optimization
    ICP targeting precision
    Cut underperformers - keep only top-performing variants

    40-100+ meetings / month

    Add leads regularly → keep booking

    Key Performance Metrics

    10+

    Meetings / Week

    $1M-$10M ARR

    Target Market

    Cold email only

    Channels Used

    B2B Lead Gen

    Industry

    Appointment Setting

    Service Type

    Consistent

    Pipeline Status

    The Challenge

    Sam's agency was delivering great results for clients but had no scalable system for acquiring new ones. Growth was dependent on referrals and inconsistent inbound leads, making it difficult to forecast revenue and plan for expansion.

    Our Approach

    We built a comprehensive outbound strategy for Quantised Media - identifying ideal prospects in the $1M-$10M ARR B2B space, crafting compelling outreach sequences, and setting up the infrastructure for consistent lead flow. The system now delivers 10+ qualified meetings per week on autopilot.

    Frequently Asked Questions

    How do you consistently book 10+ meetings per week?

    Through a combination of targeted lead sourcing, optimized cold email sequences, and continuous A/B testing. Once we find what works, we scale it while maintaining quality - every meeting is qualified, not just a warm body on a call.

    Can cold email work for lead gen agencies?

    Absolutely. This case study proves it. Lead gen agencies understand the value of outbound, which makes the messaging even more effective. We target decision-makers at established B2B companies who need exactly what Quantised Media offers.

    What does 'qualified meetings' mean?

    Every meeting booked is with a decision-maker who fits Sam's ideal customer profile - $1M-$10M ARR B2B companies looking for lead generation and appointment setting services. No tire-kickers, no unqualified leads.

    What is BEC Growth?

    BEC Growth LLC is a B2B cold email and client acquisition agency that builds and manages outbound systems for companies looking to generate consistent pipeline and new revenue.

    Next Step

    Want results like Sam's?

    Book a call with BEC Growth to find out if cold email is the right channel for your offer.

    Book a Call